Growth initiatives - such as innovation projects, new product launches or marketing & sales campaigns - face a number of pitfalls. That's why they often fall short of meeting their business goals.

The CFI approach is consciously designed to overcome these pitfall in order to take your growth initiatives to success.

Recognizing what these pitfalls are is the first step. The most dangerous are:

1. Technology-first approach

2. Getting lost in too many ideas

3. Biases in decision making

Let's dive deeper into each one of them and how CFI solves them.