4. Action

Now everything is in place to develop customer-focused growth initiative. It's all about taking actions and implementing.

The main role CFI plays here is to keep the customers at the table. We call this Customer Advocacy. Experience tells us that although unmet needs are measured, i.e. backed-up by data and facts, things can still go wrong. Insights get lost, are forgotten during the challenging times of development. It is one of your key role as a growth architect to keep developments on the customer need track!