As a growth architect with high ambitions, you know that hitting the right customer need is what makes or breaks the success of a growth initiative. With this course you will learn how to achieve that.
The course focuses on how to uncover and measure customer needs and how to translate them into concepts that can change markets.
The course is based on Customer-Focused Innovation (CFI), one of the most advanced Jobs-to-be-done approach. CFI bundles more than 20 years of experience in growth projects, proposes proven best practice tools and illustrates cases from over 30 industries.
Customer needs can be fuzzy and hard to pin down. This can endager your growth goals. With CFI you can confidently measure customer needs and translate these insights into actions!
Run a strategic UX project to shape the strategy with the CFI approach! UX and as an extension the customer must be a key pillar of any strategy. With this course you get the tools and approach to drive the business from the customer view.
CFI brings you a holistic perspective on the customers and their unmet needs. It lets you create product and innovation strategies that have a much higher chance to bring a positive ROI. Because you can predict where customers want more value.
If you are on a growth mission, this course is for you.
You will learn how to apply Customer-Focused Innovation (CFI), a proven process applied more than 120 times. CFI makes Jobs-to-be-done actionable.
The course was created from the people of Vendbridge, a Jobs-to-be-done pioneer since more than 20 years.
Tools, templates, exercises and video explanations that follow the CFI process so you can apply it at the same time. In just 6 self-paced lessons you can become a growth architect!
Lesson 1: Pitfalls in designing growth initiatives
Lesson 2: Overview of the CFI process
Lesson 3: What is Jobs-to-be-done and how to frame your project
Lesson 4: How to interview customers and extract actionable insights
Lesson 5: How to quantify and prioritize the relevant customer pain points for your growth project
Lesson 6: How to spin the results to successful action
In addition every month you can join Q&A sessions to get questions answered or get coaching!
A free preview so you can get a look and feel for the course.
What are the main steps of the CFI process and why?
How to prioritize the many ideas from the customer view?
How to debias the innovation decisions with facts and Jobs-to-be-done?
A certificate of completion to prove your new skills comes with the course for free!
Not sure if CFI is for you? Here are some CFI success stories of Growth Architects that made an impact.
Digital Veteran
I've always said it this way: The CFI approach a guarantee to hit the bullseye. Based on CFI learnings we redesigned our whole portfolio. If you follow CFI you can only win.
With CFI you quickly understand the art of extracting the essence from customer interviews. With a stringent and quantative method your approach helps to flip the switch: From solution thinking to needs thinking. What we found out with the Jobs-to-be-done study I would still support today.
You can find more Growth Architect stories here:
Vendbridge (www.vendbridge.com) was created more than 20 years ago to build bridges between customers and products/companies. Early on we discovered Jobs-to-be-done, a powerful logic to frame the business strategy from the customers perspective.
Over the last 20 years, we advanced the Jobs-to-be-done thinking and developed a methodology to make JTBD actionable: Customer-Focused Innovation or CFI.
CFI has been applied more than 120 times, in a various industries and mostly of leading corporates.
Find here some cases of CFI in action:
Promethean: Identify the winning features for new software solultion
Or explore our blog to deepen your knowledge about JTBD!
Should the contents not live up to yor expectations, please reach out to us at info@vendbridge.com