CFI runs in 4 steps: Frame, Discover, Spin and Action.

While Frame and Discover are all about measuring the customer need, Spin and Action are about creating winning solutions and strategies. Hence, CFI combines seamlessly the customer problem space with the solution space.

Each step is supported by practical frameworks and tools which have been co-developed with our clients. They are practice-proven.

Get a quick overview of the four steps and what they include in the following lessons.