Hi, my name is Beat Walther managing partner and co-founder of Vendbridge, a specialized consultancy to accelerate growth (www.vendbridge.com). I created Vendbridge more than 20 years ago because I wanted to build a bridge between customers (people) and companies & their products. Over time, we discovered Jobs-to-be-done (JTBD) and developed Customer-Focused Innovation (CFI), a process to apply JTBD. You can find more about me here: https://www.linkedin.com/in/beatwalther/