Become a Growth Architect: Measure needs with Jobs-to-be-done
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Hi, I'm Beat
Hi, I'm Yann
Jobs-to-be-done

Jobs-to-be-done is a way to think
What is a Job?
Job example: Public transport
Job example: Ed-tech
Job example: Car manufacturer
Lesson summary and outlook
Pitfalls in designing growth initiatives

Technology-first approach
Ocean of ideas
Biases in decision making
The CFI process

CFI in a nutshell
Frame
Discover
Spin
Action
Summary
Framing

Case study
The purpose of Frame
Business intention
Get inspired: Other business intentions
Target group in B2C
Target group in B2B
Brainstorm a Jobs-to-be-done hypothesis
The Jobs-to-be-done Hierarchy
Finding the right Focus Job
Get inspired: Framing examples
Jobs-to-be-done Hierarchy template
Lesson summary and outlook
Qualitative Discovery

Purpose of qualitative interviews
Get ready!
JTBD interview excerpt
Start the Jobs-to-be-done interview
Validating the JTBD hierarchy
Structure of a Job Metric
Get Job Metrics from participants
Try to find Job Metrics
Job Metrics we heard
More Job Metric extraction techniques
Why do Job Metrics have to be precise?
Consolidate Job Metrics into one long list
Interview plan and guide
I can't quantify: What can I do?
Value Map template and workshop instructions
Lesson summary and outlook
FAQs on qualitative interviews
Quantitative Discovery

Purpose of quantifying Jobs-to-be-done
Select Job Metrics for quantification
Structure of a CFI survey
Run a Jobs-to-done survey
Analyzing Jobs-to-be-done data
The Value Map
The Journey Navigator
Datafile Template to analyze and visualize the data
Drawing conclusions from data
Lesson summary and outlook
Spin

Purpose of Spin
Vendbridge Value Proposition canvas
Value Proposition workshop
Pain Matching
Pain Matching tool template
Lesson summary and outlook
Action

Keep the customer at the table!
New idea? Only when it solves a Pain Point
More cases and Info
Q&A

Q&A Session
Glossar

List of terms and definitions

Summary

Now you know what the CFI process is and in which phases it runs: Frame, Discover, Spin and Action.

Frame: Business intention, Target group and Jobs-to-be-done hierarchy
Discover: Qualitative Jobs-to-be-done interviews, then quantiative need measurement
Spin: Spinning groth initiatives towards the customer need
Action: Develop winning concepts and strategies

Each phase of CFI is powered by Jobs-to-be-done thinking. So, before diving deeper into the how-to of each step you will first get an introduction to Jobs-to-be-done thinking.