As a growth architect with high ambitions, you know that hitting the right customer need is what makes or breaks the success of a growth initiative. With this course you will learn how to achieve that.
The course focuses on how to uncover and measure customer needs and how to translate them into concepts that can change markets.
The course is based on Customer-Focused Innovation (CFI), one of the most advanced Jobs-to-be-done approach. CFI bundles more than 20 years of experience in growth projects, proposes proven best practice tools and illustrates cases from over 30 industries.
Customer needs can be fuzzy and hard to pin down. This can endager your growth goals. With CFI you can confidently measure customer needs and translate these insights into actions!
Learn to quantify Jobs-to-be-done and turn qualitative insights into hard facts and data about measured unmet customer needs.
Vendbridge (www.vendbridge.com) was created more than 20 years ago to build bridges between customers and products/companies. Early on we discovered Jobs-to-be-done, a powerful logic to frame the business strategy from the customers perspective.
Over the last 20 years, we advanced the Jobs-to-be-done thinking and developed a methodology to make JTBD actionable: Customer-Focused Innovation or CFI.
CFI has been applied more than 120 times, in a various industries and mostly of leading corporates.
In this chapter you will learn how to quantify Jobs-to-be-done. Quantifying Jobs-to-be-done Job Metrics is done in two steps:
Consolidate the long list into a short list
Conduct a survey with customers
Once the data has been gathered we can identify Pain Points in a market. Growth initiatives must focus on solving these customer Pain Points to be successful.
Should the contents not live up to yor expectations, please reach out to us at info@vendbridge.com